The beginning of the new year is the right time to update your SEO strategy. We will talk about the main technology trends of 2019, which, with proper use, will increase the effectiveness of SEO promotion of your online store. With the best מקדם אתרים you can change the game now.
- Adapt the online store for mobile devices
Adapting web design for mobile devices has ceased to be an “additional option”. Today it is no less important than the convenience of using the site on a personal computer and is one of the most important elements of SEO optimization of an online store. Mobile-friendly sites are much more likely to get high positions at the top of search engines.
- Firstly, the fast loading of the site allows you to attract and retain more visitors. You can test site performance using the Google PageSpeed and WebPagetest tools.
- Secondly, search engines have already launched algorithms that take into account the adaptability of sites to mobile devices: last February Yandex launched the Vladivostok algorithm, and in November Google began testing the Mobile-first index.
In connection with these changes, the adaptation of the mobile version is today almost the same important ranking factor as the quality of the text content on the site. And to make the content equivalent on all pages (and it often happens that there is less of it in the mobile version), use the responsive design for good SEO promotion, the engine of the online store should include an adaptive storefront.
- SEO-optimize your e-Commerce site for voice search queries
Many users are accustomed to voice assistants (Siri, Cortana, Google Now and others), and therefore SEO optimization of the online store for voice requests will be a big plus. That is, for a more natural speech.
For example, the key phrase for the search should sound not just “running shoes”, but “I need running shoes for running”. Voice requests are longer than printed and more accurately reflect the wishes of the user.
Search engines show variations of the most popular queries in response to a key query. This list is useful in order to understand whether the user will find the desired one on your site.
- Use relevant phrases for SEO promotion
There are ways to get rid of the headache associated with the selection of keywords. In order not to repeat in posts and pages and not to use only direct entry, you can choose relevant phrases. There are services that help SEO optimization, for example, Rank Tracker.
Experts are sure that the importance of metrics in 2017 will only grow. Their analysis allows you to monitor the quality of content, study the bounce rate, time spent on the site, scroll depth, determine the most effective interactions, and also analyze the so-called behavioral factors.
What metrics are recommended? Semantic core visibility, site traffic, bounce rate, time spent on the page and others. Data can be collected, for example, in Google Analytics or Yandex.Metrica services.
- Analyze site logs to improve SEO promotion
The importance of analyzing the site’s logs was much discussed last year. This is the primary information that makes it possible to find out how the search relates to the site, analyze its performance and detect problems that are difficult to determine by other SEO tools. Logs contain a variety of information – domain and IP, date and time, page visited its size in bytes and so on.